THE EFFECTS OF BUREAUCRATIC, INNOVATIVE, AND SUPPORTIVE CULTURES ON EMPLOYEE SATISFACTION IN SELECTED RETAIL ENTERPRISES OF SHANGHAI, CHINA: Submitted: March 24, 2024, Revised: April 12, 2024, Accepted: April 15, 2024     https://doi.org/10.56815/IJMRR.V3I2.2024/136-155

Xue Qiang; Sujatha Balakrishna; Nor Nazeranah binti Omar Din; Nurhafizah binti Zainal

doi:10.56815/IJMRR.V3I2.2024/136-155

Authors

Xue Qiang Researcher Scholar (Post Graduate), Graduate School of Business, Nilai University, Malaysia.
Sujatha Balakrishna Senior Lecturer, School of Management and Marketing, Faculty of Business, Hospitality and Humanities, Nilai University, Malaysia.
Nor Nazeranah binti Omar Din Senior Lecturer, School of Management and Marketing, Faculty of Business, Hospitality and Humanities, Nilai University, Malaysia.
Nurhafizah binti Zainal Senior Lecturer, School of Management and Marketing, Faculty of Business, Hospitality and Humanities, Nilai University, Malaysia.

https://doi.org/10.56815/IJMRR.V3I2.2024/136-155

Keywords:

Bureaucratic culture, Innovative culture, Supportive culture, Employee satisfaction, Retail enterprise

Abstract

Organizational culture is a multifaceted term that is socially produced. The relationship between organizational commitment and culture in its broadest sense has been the subject of several studies. This study attempts to fill a gap in the literature by exploring how bureaucratic, creative, and supportive cultures affect worker satisfaction in a sample of Shanghai, China, retail firms. A quantitative data collecting approach is utilized with the help of questionnaire. To ensure the feasibility of this study four retail enterprises are chosen (Wal-Mart, Carrefour, Tesco, and Vanguard). Convenience sampling was used as the sample strategy in this experiment. The Cochran Formula was utilized to determine the sample size because the population size is unknown. In order to achieved this goal, employees from selected retail enterprises in Shanghai, China are questioned in terms of their organization’s culture as well as their personal satisfaction. The results of hypothesis testing have accepted the three hypotheses proposed in this study. Hence, it is concluded that there is a significant positive relationship between bureaucratic, innovative, and supportive culture on worker satisfaction in a sample of Shanghai, China, retail firms. The study will aid in identifying the cultural factors that influence employee performance and satisfaction because the majority of retail workers are prone to discontent. This will allow for the development of appropriate, effective ways to enhance both. It also shows that there is a strong, favorable relationship between the focused cultural components and employee satisfaction. The study provides references to more research as well as suggestions for how to improve employee satisfaction, staff relations, and teamwork. In terms of improved performance, productivity, and satisfaction, the outcomes will have a significant impact on retail organisations, which will have a significant economic impact on businesses.