Multidisciplinary Journals for Research & Reviews | ijmrr.online https://ijmrr.online/index.php/home <p><strong>International Journal of Multidisciplinary Research &amp; Reviews (ISSN: 2945-3135) is a Multidisciplinary, Peer Reviewed, Referred, Open Acess, Scientific Journal.<br /></strong>IJMRR brings out quarterly publication i.e. four issues in a year. The journal is managed and operated by River Publication House &amp; Media Private Limited, Kol-700 049, WB, IN. IJMRR adheres ethical guidelines recommended by Committee on Publication Ethics (COPE) and University Grant Commission (UGC).</p> <p>The prestigious international editorial team reflects spacious spectrum of subject coverage in the journal. IJMRR is dedicated to publish high quality research article, Review article, Short communication, Case report, Posters, Slides notes, and Conference materials.</p> <p>International Journal of Multidisciplinary Research &amp; Reviews (IJMRR) has wide scope for different fields of Arts, Humanities, social sciences, Pure Sciences, Applied Sciences, Management, Education, Health sciences, &amp; emerging Technologies.</p> <p><strong>Aims &amp; Scope :</strong></p> <p><strong>Section-A: Arts, Humanities &amp; Social sciences</strong></p> <p><strong> </strong>Humanities, Social sciences, Community and Consumer Sciences, Economics, Political Science, Geography, Philosophy, History, Humanity, and Languages concerning with social science, Anthropological, Behavioral Sciences, Sociology, Journalism and Role of Media in social science, Role of NGOs in the protection of the environment. Educational Sciences: For School Students, Women, Village and Society, Commerce, Law and Management related with humanities and social science, anthropology, communication studies, criminology, cross-cultural studies, demography, development studies, economics, education, ethics, geography, history, industrial relations, information science, international relations, law, health, linguistics, library science, media studies, methodology, philosophy, political science, population Studies, psychology, public administration, sociology, social welfare, linguistics, literature, paralegal, performing arts, religious studies, visual arts, women studies, economics, international relations, development studies, population studies, political science, history, journalism and mass communication, corporate governance, cross-cultural studies, peace and conflict, library and information science, public administration, psychology, philosophy, sociology, women studies, religious studies, social welfare, anthropology, linguistics, etc.</p> <p><strong>Section-B: Business, Management &amp; Law</strong></p> <p>Organizational Behaviour, Management Development, Accounting and Finance, Business Ethics, Strategic Management, Marketing, Operations Management, R&amp;D Management, Business Economics, Public Sector Management, Business ethics and legal issues, Business policies, strategies, and performance, Business and retail research, Business security and privacy issues, Consumer behaviour, corporate governance, Emerging advances in business and its applications, Innovation and product development, International business issues, Management and retail marketing, Marketing management and strategies, Relationship management, Risk Management, Retail Management and communication, New venture start-up, Retail buying, MIS and Retail Management, Demographics and Retail Business, HRM and Retail Business Innovation in Retail Management, Law and management</p> <p><strong>Section-C: Pure Science </strong></p> <p>Mathematics, Physics, Statistics, Astrophysics, Oceanography, Geology, Chemistry, Biological sciences, Agricultural Sciences, Food Science, Nutrition, Biochemistry, Bioinformatics, Biomedical science, Veterinary Sciences, Molecular Biology, biotechnology, environmental sciences, Plant Sciences</p> <p><strong>Section-D: Engineering &amp; Technology </strong></p> <p>Computer Science Engineering, Electronics &amp; Telecommunication, Information Technology, Mechanical Engineering, Civil Engineering, Electrical Engineering, Automobile Engineering, Chemical Engineering, Material Science Engineering, Energy Engineering, Robotics, AI, Computing</p> <p><strong>Section-E: Medical Sciences &amp; Healthcare</strong></p> <p>Medicine, Neurology, Gastroenterology, Radiology, Oncology, Pediatrics, Cardiology, Endocrinology, Orthopedics, Diabetes, Nephrology, Pulmonology, Dermatology, Hematology, Immunology, Ophthalmology, Gynecology, Surgery, Anesthesiology, Toxicology, Cancer research, Alzheimer, Infectious Diseases, Clinical Psychology, Psychiatry, Psychotherapy, Physiotherapy, Rehabilitation, Paramedical science, Nursing and Healthcare, Pharmaceuticals Science, Clinical Research, , Molecular Biology, Nutrition, Pathology, Reproductive Medicine, ,Forensic Medicine, Dentistry, Nursing, Public health, Health and hospital management.</p> <p>The scope includes above field but not limited.</p> <p><strong><span style="text-decoration: underline;">Mandatory disclosure for authors:</span></strong></p> <p>Contributions must be original, not previously or simultaneously published elsewhere, and are critically reviewed before they are published. Papers, which must be written in English, should have sound grammar and proper terminologies. Authors must follow all ethical guidelines for academic publication and standard plagiarism policy.</p> <p>The published papers are made highly visible to the scientific community through a wide indexing policy adopted by this online international journal. Hence, they can freely be accessed and utilized by everyone for the development of science and technology. Being a part of an eco-friendly community, favors and promotes e-publication of papers to truly present itself as an online journal.</p> <p><strong><span style="text-decoration: underline;">Article submission process</span></strong></p> <p>(1) <strong>Online submission system</strong></p> <p>(2) <strong>E-mail Submission</strong>: <strong><span style="text-decoration: underline;"><strong style="color: blue; font-weight: bold;">editor@ijmrr.online</strong></span></strong></p> RIVER PUBLICATION HOUSE & MEDIA en-US Multidisciplinary Journals for Research & Reviews | ijmrr.online 2945-3135 [1] AN ANALYTICAL STUDY OF PROBLEMS FACED BY INVESTORS ON DIGITAL INVESTMENT PLATFORMS https://ijmrr.online/index.php/home/article/view/241 <p>Goal-based investing and real-time instructional notifications are two ways that digital platforms democratise financial access. Digital investment platforms, which combine technology and investing techniques, have completely changed the financial landscape by providing a variety of tools and assets to meet the demands of different types of investors. These systems, which include cryptocurrency exchanges, online trading platforms, and robo-advisors, provide advantages such improved market access, cost effectiveness, and automated portfolio management. Although there are many benefits to digital investing platforms, there are hazards as well, which should be controlled by legislation and education. Achieving the optimal potential of these platforms requires striking a balance between accessibility and prudent investing. Thus, the purpose of this study is to explore the problems faced by investors on digital investment platforms. The technique used to analyse the data is one sample t-test. The findings of the study indicate that “Poor customer support, website technical glitches, Delayed transactions or settlements, Complex user interface, Frequent app crashes, Lack of integration with bank accounts, Unavailability of certain investment products, Complicated mutual fund comparison tools, No human advisory support, Unclear tax implications, Slow app performance during market hours, Difficulty in account opening/KYC process, Inconsistent app notifications or alerts, Lack of demo or trial features before investing” are significant high problems faced by Investors on Digital Investment Platforms.</p> Shah Urvi Naresh Dr. Ram Tanajirao Kachare Copyright (c) 2025 Multidisciplinary Journals for Research & Reviews | ijmrr.online 2025-07-10 2025-07-10 1 12 10.56815/ijmrr.v4i3.2025.1-12 [2] SOCIO-ECONOMIC STATUS OF NETWORK MARKETING AS A SECONDARY SOURCE OF INCOME https://ijmrr.online/index.php/home/article/view/242 <p>G&nbsp;Multi-level marketing (MLM), another name for network marketing, gives people the chance to make money through commissions on team-building activities as well as sales. In light of job insecurity and growing financial goals, this study investigates how network marketing works as a supplementary source of income and how it affects participants' socioeconomic position. Understanding how network marketing functions as a sustainable secondary revenue stream in the face of growing economic uncertainty is the driving force behind this project. The purpose with which this research was conducted was to evaluate the socio-economic status of network marketing as a secondary source of Income. The technique used in the current study is one sample t-test. The outcome of this research indicated that Increased income, reduced financial stress, Increased savings, Improved social status, strengthened social networks, Recognition for business activities, Better time management, Improved leadership skills, Enhanced sales and marketing knowledge, Enhanced overall quality of life, Improved work-life balance, and Better expense management are significant Socio economic status of Network marketing as a secondary source of Income.</p> Rahul Suryawanshi Dr. Vilas G. Dapke Copyright (c) 2025 @Authors https://creativecommons.org/licenses/by-nc/4.0/ 2025-07-12 2025-07-12 13 22 [3] EMPLOYABILITY SKILLS DEVELOPMENT THROUGH INTERNSHIPS: A CROSS-STREAM COMPARISON OF SOCIAL SCIENCES AND SCIENCE & TECHNOLOGY https://ijmrr.online/index.php/home/article/view/259 <p>The researcher attempted to find out how internship experiences vary with reference to professional development, career preparedness, and challenges faced during internship across two academic disciplines of Social Science and Humanities Stream and Science and Technology Stream. The researchers used a descriptive research design and collected data from 105 interns using convenience sampling in Mumbai city. The researcher found that professional skill development due to internship was rated higher by Social Science and Humanities stream in comparison to Science and Technology Stream. Career Preparedness outcomes were rated higher by Social Science and Humanities stream in comparison to Science and Technology Stream. For the challenges faced, Social Science &amp; Humanities Stream perceive the issue of not receiving a stipend and balancing academics and internship responsibilities as a greater concern compared to those in Science &amp; Technology Stream. Furthermore, for challenges faced, both the streams reported similar levels of difficulty in finding a suitable internship, perceived mentorship and guidance issues similarly, perceived workload intensity similarly, and reported comparable level of learning opportunities.</p> Gawde Vijay Maruti Subhadra Dr. Varsha Mallah Copyright (c) 2025 @Authors https://creativecommons.org/licenses/by-nc/4.0/ 2025-08-02 2025-08-02 23 32 [4] TRANSGENDER OPINION ABOUT HARASSMENT AND EXPLOITATION IN THE KALABURAGI DISTRICT OF KARNATAKA STATE https://ijmrr.online/index.php/home/article/view/260 <p>Every human being without any discrimination should get equal rights. However, the rights of transgender persons are often denied. Frequently, they are subjected to hatred, harassment, exploitation, unkindness, physical injury, and abuse. Due to lack of social, economic, and educational, they get engaged in dangerous professions are harassed and exploited. Thus, in this study, the researcher attempt is to find out the harassed and exploited of transgender persons in Kalaburagi city of Karnataka state, whether in working place or public places are acceptable in safeguarding their rights and to create public awareness to accept them as a part of society by adopting a friendly attitude towards them. The researcher has taken 50 samples of TG respondents in this study.</p> Dr. Amitharani Copyright (c) 2025 @Authors https://creativecommons.org/licenses/by-nc/4.0/ 2025-08-02 2025-08-02 33 42 [5] PRELIMINARY INVESTIGATION OF LIGHTNING ACTIVITY AND MICROPHYSICS OVER THE WESTERN HIMALAYAS USING THE WRF MODEL https://ijmrr.online/index.php/home/article/view/261 <p>Lightning is a highly destructive atmospheric phenomenon, capable of causing fatalities and extensive damage to infrastructure in a short time. Although the overall frequency of lightning occurrences is relatively low in the North Indian Himalayan region, the consequences can be severe when such events do occur. To better understand lightning activity in this region during 2023, we utilized data from both the Lightning Imaging Sensor (LIS) aboard the International Space Station (ISS) and the Indian Lightning Location Network (ILLN). Since LIS provides observations only at 10:00 (121 flashes/hour) and 18:00 (421 flashes/hour) UTC, high-temporal-resolution ILLN data were essential for detailed analysis. To complement the observations, we conducted high-resolution simulations using the Weather Research and Forecasting (WRF) model, focusing on three microphysics (MP) schemes: Thompson (MP=8), Morrison (MP=10), and WDM5 (MP=14). Convective Available Potential Energy (CAPE) simulations revealed that the Morrison scheme produced a broader and more intense region of instability, aligning well with the spatial patterns of observed lightning activity. The WDM5 scheme simulated more intense but spatially confined lightning occurrences. Additionally, each microphysics scheme generated distinct ice cloud characteristics: Morrison resulted in widespread and relatively stable cloud formations; Thompson produced deep convective structures; and WDM5 yielded vertically extensive, fragmented cloud layers. When compared with ILLN observations, the Morrison scheme demonstrated the best agreement in terms of spatial lightning distribution, whereas WDM5 tended to underestimate the coverage and suggested that further refining will be helpful to capture the lightning activities in the complex Himalayan region.</p> Sanjeev Kumar Alok Sagar Gautam Karan Singh Sawan Anirudh Tomar Amar Deep Aman Deep Vishwkarma Yasti Panchbhaiya Copyright (c) 2025 @Authors https://creativecommons.org/licenses/by-nc/4.0/ 2025-08-03 2025-08-03 43 61 [6] BARRIERS TO TECHNOLOGY ADOPTION IN URBAN COOPERATIVE BANKS https://ijmrr.online/index.php/home/article/view/264 <p>Urban Cooperative Banks (UCBs) are essential for advancing financial inclusion since they offer professionals, small companies, and the urban poor access to reasonably priced banking services and credit facilities. Working under the cooperative ideals of democratic governance and mutual benefit, they promote economic growth and savings at the local level. The purpose of conducting this study is to evaluate the barriers to technology adoption in Urban Cooperative Banks. The technique used in this study is Exploratory Factor Analysis (EFA). The findings of the study indicated that major barriers to technological adoption in Urban Cooperative Banks are Technological Barriers, Organizational Barriers, and Customer-Related Barriers.</p> Neelam Dharamraj Maurya Dr. Sangeeta Shinde Copyright (c) 2025 @Authors https://creativecommons.org/licenses/by-nc/4.0/ 2025-08-03 2025-08-03 62 71 [7] NUMERICAL INVESTIGATION OF HEAT TRANSFER IN METAL FOAM HEAT SINKS EMBEDDED WITH POROUS MEDIA UNDER FORCED CONVECTION https://ijmrr.online/index.php/home/article/view/267 <p>This study discusses metal foam heat sinks under forced convection using porous media. Parameters such as porosity, pore density, and Reynolds number were studied, indicating enhanced thermal performance compared to solid heat sinks due to greater surface area and turbulence. Metal foams increase heat dissipation, and hence they are suitable for cooling electronics, automotive systems, and renewable energy equipment. The results offer engineers improved design considerations for high-performance thermal management. Experimental validation of the results and the search for improvements through nano-engineered foams are recommended for future work.</p> Shailandra Kumar Prasad Prerna Rai Copyright (c) 2025 @Authors https://creativecommons.org/licenses/by-nc/4.0/ 2025-08-15 2025-08-15 72 85 [8] A STUDY ON FACTORS INFLUENCING INVESTORS TOWARDS THE ADOPTION OF DIGITAL INVESTMENTS https://ijmrr.online/index.php/home/article/view/268 <p>Digital investments are the utilization of internet-based platforms and technology for purchasing, selling, and dealing in financial instruments like stocks, mutual funds, digital gold, and so on. They are more accessible, convenient, and economical, particularly well-suited to young and technology-literate investors in India's growing digital economy. Increasing ownership of smartphones and access to the internet have democratized investing, and hence it is important to understand what drives investor behavior towards digital investments. Motivation for this study stems from the desire to investigate such factors in a bid to enable financial institutions to come up with improved services and ensure inclusive digital financial participation. Structural Equation Modelling was the statistical analysis used in the current study using SMARTPLS. The results of this study indicated that there is a significant impact of Perceived ease of use, perceived usefulness, and trust and security on Adoption of Digital Investments.</p> Mezbin Shamshuddin Khan Nafisa1 Dr. Shamim Sayed Copyright (c) 2025 @Authors https://creativecommons.org/licenses/by-nc/4.0/ 2025-08-15 2025-08-15 86 93 [9] EDUCATIONAL CHALLENGES: A CATALYST FOR UNDERDEVELOPMENT https://ijmrr.online/index.php/home/article/view/269 <p>Education is the genesis of development. However, the education system in Manipur is in a precarious state. Despite some efforts, the state fails to provide decent education in the government schools, particularly in the hill areas. This paper aims to investigate how persistent educational challenges, including inadequate infrastructure, insufficient human resources, declining enrollment, and poor educational outcomes, contribute to underdevelopment in low-income regions such as the Tamenglong district of northeast India. the study explores the critical intersection between educational challenges and underdevelopment, highlighting how systemic issues in the education sector contribute to persistent economic stagnation and social disenchantment in the district. Interviews and focus group discussions are used to gain an in-depth understanding of the issue and identify and analyse key challenges. Human Capital Theory is used to examine how educational gaps affect socioeconomic difficulties. The findings indicate difficulties in human capital formation, socioeconomic stagnation, inequality, limited economic growth, and destabilised social and political institutions. The paper concludes that addressing educational failure and systemic issues is paramount and suggests the extensive requirement of educational reforms to rescue the generations at stake and to enhance human capital development to break the cycle of underdevelopment and achieve sustainable progress.</p> Phoibiliu Newmai Temjensosang Copyright (c) 2025 @Authors https://creativecommons.org/licenses/by-nc/4.0/ 2025-08-15 2025-08-15 94 115 [10] FOOD AND NUITRITIONAL SECURITY OF MILLETS: A SUSTAINABLE SOLUTION FOR TRIBAL COMMUNITIES https://ijmrr.online/index.php/home/article/view/270 <p>E&nbsp;Millets are small-seeded cereals that play a Pivotal role in ensuring food and nutritional requirements of people, especially among socially disadvantaged sections. There are many variants of millets like, pearl millet, finger millet, foxtail millet, and sorghum, by and large, millets thrive in arid and semi-arid climatic regions. Millets are staple food for several tribal communities. This study looks in to nutritional contents of millets such as dietary fiber, proteins, vitamins, and minerals like calcium, iron, and zinc which is prevent malnutrition and hence a disease-resistant life. The Study also focuses on how the millet cultivation can play a role in sustainable agriculture practice, improve soil fertility and increase biodiversity. Additionally, the study finds that millet farming can provide a sustainable source of income too for tribal communities. The overall objective of this study is to show that millet cultivation and consumption has the potential to replace conventional paddy and wheat farming for ensuring food and nutritional security of tribal populace, particularly in the emerging scenario of climate change and food-shortages. It therefore advocates concerted administrative and institutional policies and initiatives for promotion of millet farming of all varieties, their widespread consumption and all-round marketing.</p> Aishwarya Majhi Jyotirmay Mohanty Copyright (c) 2025 @Authors 2025-09-05 2025-09-05 116 126 10.56815/ijmrr.v4i3.2025.116-126 [11] शीत युद्ध के बाद भारत की ईरान नीति:संतुलन, चुनौतियां और रणनीतिक स्वायत्तता https://ijmrr.online/index.php/home/article/view/271 <p>१९९१ में शीत ;q) ख़त्म होने के बाद दुनिया एक बहुध्रुवीय दौर में प्रवेश कर गई, जहाँ कई देश वैश्विक शक्ति केंद्र बन कर उभरे। इस बदलाव ने भारत की विदेश नीति को गहरे तौर पर प्रभावित किया है खासकर ईरान के साथ उसके सम्बंधों को। ईरान भारत के लिए ऊर्जा, क्षेत्रीय संपर्क और बड़ी शक्तियों के बीच संतुलन बनाए रखने का एक अहम साझेदार रहा है। यह अध्ययन १९९१ से २०२५ तक भारत-ईरान सम्बंधों के विकास को समझाता है। इसमें सरकारी रिकॉर्ड, नीतिगत दस्तावेज़ों और शोध कार्यों का विश्लेषण किया गया है १९९० के दशक के शुरुआती समझौतों से लेकर चाबहार बंदरगाह और अंतरराष्ट्रीय उत्तर-दक्षिण परिवहन गलियारा (INSTC) जैसी हाल की परियोजनाओं तक। अध्ययन बताता है कि भारत ने बड़ी सावधानी से अपने सम्बंधों का संतुलन बनाए रखा है। उसने एक ओर अमेरिका के प्रतिबंधों और अंतरराष्ट्रीय वोटिंग जैसी स्थितियों को संभाला है, वहीं दूसरी ओर इज़रायल, खाड़ी देशों और ईरान के साथ भी सम्बंध को बनाए रखने में सफलता प्राप्त की है। भारत ने चीन के प्रभाव को सीमित करने के लिए शंघाई सहयोग संगठन (SCO) जैसे मंचों का भी इस्तेमाल किया है। हालाँकि अमेरिका के प्रतिबंधों की वज़ह से तेल व्यापार और चाबहार बंदरगाह परियोजना प्रभावित हुई हैं। ईरान के परमाणु कार्यक्रम और २०२५ में बढ़े इज़रायल-ईरान तनाव ने भी स्थिति को और जटिल बना दिया है। फिर भी भारत ने अपनी स्वतंत्र और व्यावहारिक नीति से कई लाभ हासिल किए हैं—जैसे INSTC के जरिए यूरेशिया तक ४०% तेज़ व्यापार मार्ग। अंत में यह अध्ययन सुझाव देता है कि भारत को कई देशों के साथ सहयोग बढ़ाकर अपनी स्वतंत्र विदेश नीति बनाए रखनी चाहिए। इससे वह बदलते वैश्विक माहौल में गुटनिरपेक्षता के आधुनिक और लचीले रूप को मज़बूत कर सकेगा। यह अध्ययन नीति-निर्माताओं और शोधकर्ताओं के लिए उपयोगी दिशा-निर्देश प्रदान करता है।</p> ब्रजगोपाल प्रो मोहम्मद शाहिद Copyright (c) 2025 Author(s) 2025-10-20 2025-10-20 127 141 10.56815/ijmrr.v4i3.2025.127-141 [12] AUGMENTED REALITY MARKETING: CREATING IMMERSIVE BRAND STORIES https://ijmrr.online/index.php/home/article/view/272 <p>In today’s hyperconnected and attention-deficient marketplace, brands are striving to create more meaningful and memorable experiences for consumers. Augmented Reality (AR) marketing stands at the forefront of this transformation, offering an innovative medium to tell brand stories in an immersive and interactive way. By overlaying digital elements onto the physical world, AR enables customers to engage with products and services in real time, transforming passive viewers into active participants. This article explores how brands are leveraging AR to redefine customer engagement through virtual try-ons, 3D product visualizations, gamified advertisements, and location-based experiences. It analyzes the psychological impact of immersive storytelling on consumer behavior, highlights case studies from leading global brands, and evaluates the effectiveness of AR in enhancing brand loyalty and purchase intention. Additionally, the article addresses the challenges surrounding accessibility, privacy, and content saturation while providing insights into the evolving role of AR in the future of marketing.</p> Sushree Sangita Mohanty Dr. Subash Chandra Nath Dr. Deepti Ranjan Sabat Copyright (c) 2025 Author(s) 2025-10-30 2025-10-30 142 151 10.56815/ijmrr.v4i3.2025.142-151 [13] ATMANIRBHAR BHARAT AND TECH NATIONALISM: FROM IMPORTING TECH TO EXPORTING INNOVATION- INDIAN’S NEW CHAPTER https://ijmrr.online/index.php/home/article/view/273 <p>To promote local manufacturing, reduce reliance on imports, and make India a self-sufficient economy, the Atmanirbhar Bharat (self-reliant India) project is a significant policy focus of the Indian government. This research study examines the Atmanirbhar Bharat project in depth, including its background, policy measures, challenges, opportunities, and potential effects on the Indian economy and international relations. Make in India, Digital India, Start-up India, and Semicon India are some of the national programs the government is launching to boost homegrown manufacturing, encourage innovation, and establish strategic independence in vital areas such as renewable energy, defence, electronics, and artificial intelligence. This research examines the public-private partnerships, legislative frameworks, and institutional changes that have helped India transition from a technology importer to a potential innovation exporter. In addition, it delves into issues such as technology gaps, supply chain dependence, and global rivalry, while highlighting India's ability to spearhead accessible, inclusive, and sustainable technological solutions. In the end, Atmanirbhar Bharat is more than an economic plan; it is a new chapter in India's quest for technological independence and modern national pride.</p> Dr. Smriti Lata Sinha Aniruddha Bhardwaj Copyright (c) 2025 Author(s) 2025-10-30 2025-10-30 152 162 10.56815/ijmrr.v4i3.2025.152-162 [14] THE SKIN MICRO BIOME’S ROLE IN LONG TERM SKIN INFLAMMATORY DISEASES https://ijmrr.online/index.php/home/article/view/274 <p>The skin, the biggest organ of the human body, executes various functions, including barrier protection, regulation of water and electrolyte balance, hormone synthesis, sensory perception, and antioxidant activity. The skin microbiome is a complex assemblage of microorganisms, encompassing bacteria, archaea, fungi, and viruses. It is affected by environmental elements like temperature, humidity, and sunlight, as well as host characteristics including heredity, age, and immunity. It progresses from a rudimentary form at birth to a sophisticated structure in adulthood, differing by sex and anatomical location. This study examines the potential function of the skin micro biome in chronic inflammatory skin disorders. In this research, we employed quantitative method to gather the data and prepared a survey-based questionnaire and distributed it to selected respondents using random stratified mode to gather the data. The selected sample sizes are 50. Along with this research, the data has been gathered from published papers, online databases and recent research such as PRISMA and PubMed. The findings of the research the skin care products, proper hygiene, lifestyle and diet that help the restoration of skin micro biome balance are effective in improving the health of the skin and the treatment approaches of skin inflammation such as the Probiotic or micro biome enriching skin preparations has the potential for reduce the skin inflammation. And the modulation is an effective strategy to managing the inflammatory skin disorders. The micro biome-focused therapy represents a future direction in dermatological treatment.</p> Jiya Chaudhary Copyright (c) 2025 Author https://creativecommons.org/licenses/by-nc/4.0/deed.en 2025-10-30 2025-10-30 163 183 10.56815/ijmrr.v4i3.2025.163-183 [15] FACTORS AFFECTING FEMALE GREEN BUYING BEHAVIOR OF ECO-FRIENDLY HYGIENE PRODUCTS https://ijmrr.online/index.php/home/article/view/275 <p>The growing awareness of environmental issues and health concerns has led to an increase in eco-friendly hygiene products, including female hygiene products. The study explores the factors influencing of female green buying behavior, focusing on eco-friendly hygiene products. Females are more sensitive to environmental issues and showing more interested to buying eco-products, even if they need to pay higher prices. The study used Theory of Planned Behavior (TPB) to understand female green buying behavior. The study used SPSS for analysis the data (ANOVA). The study was done reliability test. The data was collected primary and secondary data. Primary data were collected from the respondents. The present study utilizes the descriptive analysis to give an account of how respondents felt about the variables and indicators that were connected to their relationship. The researcher was adopted Convenience sampling method to select the total sample size of 200 respondents. The consumers prefer green products and expect to pay affordable price only. Consumers are willing to buy eco-friendly products, but not to pay higher prices.</p> J. Jay Sudha Dr. S. Saravanan Copyright (c) 2025 Author(s) 2025-10-30 2025-10-30 184 192 10.56815/ijmrr.v4i3.2025.184-192