A Study on Measuring E-Service Quality of Uts (Unreserved Ticketing System) Among the Users in Mumbai Region
The UTS ticketing application has emerged as a popular platform for ticket purchasing and transportation services, offering convenience and efficiency to its users. This study aims in measuring the perception of E-service quality of UTS ticketing application. The findings of the study indicated that UTS lacks service quality in providing good transaction accuracy and does not provide 24 x 7 service to its customer. It was also found that the application does not provide prompt services to its users. Further studies can be conducted building a SEM model and evaluating impact of e-service quality on user satisfaction and user loyalty.
Keywords:
UTS
E-service quality
E-ticketing
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Article Details
Pages
39 - 48
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366
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104