Network Marketing (NM), involves direct sales of products, often in a hme or social setting, distinguishing it from traditional retail models.  This model has shown a rapid growth, mostly worldwide. It fosters to teamwork and community, as success depends on building a supportive network of distributors. Therefore, the goal of this study is to assess the variables affecting retention in NM companies. The data that was gathered was analysed using a structural equation model. The research found that there is a significant influence of “motivation and commitment, perceived financial rewards, and support and mentorship on retention in NM business.