The study focuses on sustainable packaging strategies implemented at Shree MTK Textile Pvt. Ltd. The research aims to evaluate how adopting eco-friendly materials and practices influences cost-efficiency, operational performance, and environmental outcomes. The study employs a descriptive research design using both primary and secondary data sources. Data from 62 employees were analyzed through statistical tools such as Chi-square Test, ANOVA test, Correlation Analysis, and T-TEST. The results demonstrate that sustainable packaging enhances organizational reputation, improves waste management, and promotes long-term profitability. The findings provide practical recommendations for integrating sustainability into packaging operations effectively.