This study examines the adoption of telematics systems among leading commercial vehicle manufacturers in India, exploring drivers, implementation strategies, perceived benefits, and barriers to uptake. Drawing on a mixed-methods approach combining a survey of senior executives and product/manufacturing managers across major OEMs with semi-structured interviews and case studies of early adopters the research maps the current deployment landscape and strategic motives behind telematics integration. Key areas of investigation include technology readiness, product–service bundle design, regulatory and market influences, cost benefit perceptions, data-management practices, and partnerships with telematics service providers. However, adoption is uneven: small- and mid-sized OEMs face capital constraints, limited in-house analytics capability, and concerns about data ownership and cybersecurity. Market factors notably increasing demand from large fleet operators, rising fuel-cost sensitivities, and nascent regulatory emphasis on vehicle telematics are accelerating interest but not uniformly translating into full-scale integration.