Mediclaim insurance is a need of an hour post covid-19. The objective of the study is to examine causes of non-acceptance of health insurance policies among the individuals in rural areas. Mixed research design is used to explore the non- acceptance among the non-users & parametric test is applied to examine the significant causes of non-acceptance. It is seen that No returns, lack of awareness, high premium, fear of claim rejection, poverty, underestimating medical expenses, Ignorance of health risk, Loss of savings, Fear of shutting down of companies, Unemployment, Generic, Government schemes indicating significant causes of non-acceptance of Mediclaim insurance. Further studies can be conducted evaluating non-acceptance of Mediclaim insurance in urban area.