The handloom sector plays a crucial role in preserving traditional skills, generating employment, and promoting regional economic development. Warangal Durries, a traditional handwoven product of Telangana, gained Geographical Indication (GI) status in March 2018, ensuring authenticity, legal protection, and market recognition. This study examines the role of the GI tag in strengthening market access, improving financial sustainability, and enhancing the livelihoods of weavers engaged in the production of Warangal Durries. The paper analyzes institutional support, government initiatives, exhibitions, awards, and financial assistance provided through agencies such as NABARD and TESCO. It also highlights the production process, raw material sourcing, and evolving marketing channels, including exhibitions and e-commerce platforms. The study finds that GI recognition has contributed significantly to regional development by improving brand value, ensuring fair recognition to artisans, and supporting inclusive growth in the handloom sector.