IJMRR - International Journal of Multidisciplinary Research & Reviews
Int. J. Multidiscip. Res. Rev.
DOI Prefix: 10.56815
I J M R R
Int. J. Multidiscip. Res. Rev.

International Journal of Multidisciplinary Research & Reviews

Peer Reviewed | UGC Compliant | High Impact Factor | Scientific Journal

ISSN: 2945-3135 | High Scientific Impact | UGC-CARE Followed
IJMRR - International Journal of Multidisciplinary Research & Reviews

International Journal of Multidisciplinary Research & Reviews

DOI DOI Prefix: 10.56815
Vol. 5 (2026) No. 9: September (2026)

Drivers of Sustainable Employee Behaviour in Retail: A Study of Miniature Mall Employees

InsiaFatema Adil Pirani & Dr. Mahadev. P. Dhere

Sustainable employee behaviour has become increasingly important in the retail sector as organizations seek to reduce environmental impacts and integrate sustainability into their everyday operations. Employees play a crucial role in achieving organizational sustainability because their routine decisions and workplace practices directly influence resource consumption, waste management, energy conservation, and the implementation of environmental initiatives. The purpose of conducting this research is to examine the Drivers of Sustainable Employee Behaviour in Retail. The technique used in the study is one sample t-test. It was found that Environmental Awareness, Environmental Knowledge, Employee Attitude towards Sustainability, Organizational Environmental Culture, Management Support, Green Training and Development, Green Rewards and Recognition, Employee Engagement, Green Organizational Policies and Practices, Availability of Sustainable Resources and Facilities, Green Leadership, Peer and Co-worker Influence, Perceived Environmental Responsibility and Workplace Sustainability Motivation are signifiacnt Drivers of Sustainable Employee Behaviour in Retail. The study concludes that an integrated organizational approach combining employee motivation with supportive management practices and appropriate sustainability infrastructure can contribute significantly to strengthening sustainable employee behaviour in retail organizations.