Artificial Intelligence (AI) Driven Smart Payment Systems: Incorporating Innovation in Consumer Experience with Repurchase Intention
This study intends to examine consumer experience and repurchase intention among consumers using smart payment services. AI characteristics like personalization, convenience, security, and quality of chatbot support were considered as stimuli that influence consumer experience, affecting repurchase intention. Responsiveness, rather than personalization, convenience, security, and chatbot support qualities induced by AI, has effects on consumer experience, which in turn affects repurchase intention.