[16] DETERMINANTS OF BEHAVIORAL INTENTION  TOWARDS E-VEHICLES AMONG GEN Z: ARTICLE HISTORY- Date of Submission: Dec 11, 2024, Revised: Dec 20, 2024, Accepted: Dec 24, 2024,          https://doi.org/10.56815/IJMRR.V3I4.2024/157-163

Umer Ali; Agrawal Rachana Mohan

doi:10.56815/IJMRR.V3I4.2024/157-163

Authors

Umer Ali Assistant professor, DRT’s A.E Kalsekar Degree College, University of Mumbai, India.
Agrawal Rachana Mohan Head of Department Commerce, Swami Vivekanand Mahavidyalaya MIDC, Latur 413512, India.

https://doi.org/10.56815/IJMRR.V3I4.2024/157-163

Abstract

As environmental concerns grow, electric vehicles (EVs) are becoming an essential part of the global transition toward sustainable energy. The purpose of the study is to evaluate factors influencing adoption of EVs among GEN Z.it is seen that GEN Z behaviour is significantly influenced by social norms (Subjective Norms), Attitude towards EVs and Environmental concern also play a key factor influencing adoption of EVs among GEN Z. Further Studies can be conducted incorporating Mediating and Moderating construct in the Existing model.