[3] AN EXPLORATORY STUDY ON CHALLENGES FACED BY COMMERCE GRADUATES IN EMPLOYABILITY (JOB OBTAINMENT)

ARTICLE INFO: Date of Submission: Jan 19, 2025, Revised: Feb 10, 2025, Accepted: Feb 22, 2025, https://doi.org/10.56815/ijmrr.v4i1.2025.20-26

Abstract

Employability is the capacity of people to find and keep jobs based on their education, skills, and ability to adjust to the demands of the labor market. The process of finding employment that fits one's skills and professional goals is known as "job obtainment." The growing discrepancy between the academic qualification of commerce graduates and industry standards, which impacts their employment prospects, is what spurred this study. The study explored the challenges faced by commerce graduates in employability (Job Obtainment). The technique used in the current study is Text mining using the qualitative tool NVIVO 12. The findings of the study indicated that the major challenges faced by Commerce Graduates in Employability are the Skill gap, Inability to Adapt to Changing Job Roles, E-commerce Skills, Lack of Practical Experience, and Poor Soft Skills. Moderate challenges are Limited Digital & IT Knowledge, Intense Competition, Less Confidence in Interviews, and Lack of Technology skills and minor challenges are Limited Industry-Specific Training, Over-Reliance on Academic Degrees, Fear of Taking Initiative, and Insufficient Networking.