[4] AN EXPLORATORY STUDY ON THE CHALLENGES FACED BY COMMERCE GRADUATES IN STARTUPS : ARTICLE INFO: Date of Submission: Jan 24, 2025, Revised: Feb 12, 2025, Accepted: Feb 25, 2025,      https://doi.org/10.56815/ijmrr.v4i1.2025.27-33

Adil Altaf Pirani; Bushra Sohil Pirani

doi:10.56815/ijmrr.v4i1.2025.27-33

Authors

Adil Altaf Pirani Master of Commerce, University of Mumbai, India.
Bushra Sohil Pirani Master of Commerce, University of Mumbai, India.

https://doi.org/10.56815/ijmrr.v4i1.2025.27-33

Keywords:

Exploratory, startups, commerce graduates, NVIVO, Word Cloud, Text Mining

Abstract

Graduates in commerce are highly valued in the corporate sector because they possess expertise in management, finance, and business operations. Startups, renowned for their inventiveness and quick expansion, offer chances for professional growth, exposure to entrepreneurship, and skill development. Nonetheless, a lot of recent graduates in commerce find it difficult to adjust to the fast-paced, resource-constrained world of startups. This study explores the challenges faced by commerce graduates in startups. The technique used in the current study is Text mining using the qualitative tool NVIVO 12. The findings of the study indicated that the major challenges faced by commerce graduates in start-ups Retaining Customers, Initial capital, Building a Customer Base, and Lack of Technical Skills. Moderate challenges are Hiring and Team Building, efficient decision-making, Cash Flow Management, and Work-life Balance. Whereas minor challenges are Lack of Financial Backup, Scaling the Business, High Operational Costs, and Innovation Challenges.