[4] EXPLORATORY STUDY ON EVALUATING PROBLEMS FACED BY FARMERS IN CONTRACT POULTRY FARMING

ARTICLE INFO: Date of Submission: April 21, 2025, Revised: May 02, 2025, Accepted: May 08 , 2025, https://doi.org/10.56815/ijmrr.v4i2.2025.45-56

Abstract

Contract broiler farms are viewed as a way to provide rural farmers in India more financial and social influence. Because it provides rural farmers with a different source of income, less dependence on the monsoon, good working conditions, and all the essentials supplied straight to their doorstep by contract integrators, the contract poultry industry is a major success story. But every coin has two sides, hence, the purpose of this exploratory study is to evaluate the problems faced by farmers in contract poultry farming. The technique used in this study is Text mining using the qualitative tool NVIVO 12. The findings of the study indicated that the major challenges faced by Farmers in Contract Poultry Farming are Delay in supply of chicks, Low-quality feed provided, Frequent bird diseases, no timely veterinary support, and low income despite hard work. The moderate challenges faced by Farmers in Contract Poultry Farming include no insurance for poultry loss, Difficulty in getting loans or credit, no freedom to buy own inputs, High maintenance costs not covered and Poor waste disposal methods. The minor challenges faced by Farmers in Contract Poultry Farming Lack of cold storage for vaccines or medicines, the Burden of cleaning and disinfecting after each cycle, no legal help during disputes, and the Company ignoring farmer feedback.