[8] A STUDY ON FACTORS INFLUENCING INVESTORS TOWARDS THE ADOPTION OF DIGITAL INVESTMENTS: ARTICLE INFO: Date of Submission: July 18, 2025, Revised: July 31, 2025, Accepted: August 14, 2025,      https://doi.org/10.56815/ijmrr.v4i3.2025.86-93

Mezbin Shamshuddin Khan Nafisa1; Dr. Shamim Sayed

Authors

Mezbin Shamshuddin Khan Nafisa1 Research Scholar, NSS College of Commerce and Economics, Mumbai, Maharashtra-400034, India.
Dr. Shamim Sayed I/C Principal, NSS College of Commerce and Economics, Mumbai, Maharashtra-400034, India.

Keywords:

Structural Equation Modelling,SMARTPLS,Digital Investment, Exploratory

Abstract

Digital investments are the utilization of internet-based platforms and technology for purchasing, selling, and dealing in financial instruments like stocks, mutual funds, digital gold, and so on. They are more accessible, convenient, and economical, particularly well-suited to young and technology-literate investors in India's growing digital economy. Increasing ownership of smartphones and access to the internet have democratized investing, and hence it is important to understand what drives investor behavior towards digital investments. Motivation for this study stems from the desire to investigate such factors in a bid to enable financial institutions to come up with improved services and ensure inclusive digital financial participation. Structural Equation Modelling was the statistical analysis used in the current study using SMARTPLS. The results of this study indicated that there is a significant impact of Perceived ease of use, perceived usefulness, and trust and security on Adoption of Digital Investments.