IJMRR - International Journal of Multidisciplinary Research & Reviews
Int. J. Multidiscip. Res. Rev.
DOI Prefix: 10.56815
I J M R R
Int. J. Multidiscip. Res. Rev.

International Journal of Multidisciplinary Research & Reviews

Peer Reviewed | Multidisciplinary | UGC Aligned | C | O | P | E Ethical Standard

ISSN: 2945-3135 | Digital Archiving | CrossRef Member
IJMRR - International Journal of Multidisciplinary Research & Reviews

International Journal of Multidisciplinary Research & Reviews

Peer Reviewed · Multidisciplinary · UGC Aligned · C | O | P | E Ethical Standard

ISSN: 2945-3135 | Digital Archiving | CrossRef Member
DOI DOI Prefix: 10.56815
Vol. 4 (2025) No. 4: 2025 (2025)

[ Paper Id: 57667 ] Role of Fintech in Accelerating Green Investment Adoption Among Retail Investors

Talib Taqvi & Dr. Vaidehi Kamath

FinTech is essential in creating opportunities to access sustainable financial products and making green investments transparent, more affordable and convenient to retail investors. Its digital innovations assist in breaking the traditional boundaries, thus speeding up the transition to investing in an environmentally responsible manner. The proposed study is driven by the increased need to learn more about how FinTech can mobilize individual investors towards green finance in the context of the increased environmental awareness. It seeks to investigate the manner in which digital applications can be used effectively to impact sustainable investment behaviour and climate objectives at large. The purpose of conducting this research is to evaluate the Role of FinTech in Accelerating Green Investment Adoption Among Retail Investors. The techinque used in the current study in one sample t-test using R Studios. The fidings of the study indicates that that Provide easy access to green investment products,FinTech applications increases awareness of sustainable investments options, FinTech offers simplified digital onboarding that encourages participation, FinTech tools enhance transparency about environmental impact, FinTech platforms reduce transaction costs associated with green investments, FinTech guide retail investors toward green assets, FinTech improves investor confidence by offering real-time performance tracking of green portfolios, FinTech enables micro-investing, making green investments affordable, Robo-advisors promote green investment options, FinTech improves financial literacy, and FinTech increases trust by offering verified and credible information are significant role of fintech in accelerating Green Investments among retail investors.

Keywords:
Green Investment FinTech One Sample t-test