A Study on Consumer Buying Behavior Towards Online Shopping and Offline Shopping
One way in which technology has changed purchasing is by making internet shopping the preferred method of most customers. Over the past decade, this trend has come to the fore because to the extensive employment of these two tactics by a number of retail giants. The main purpose of this study is to compare and contrast the ways in which people think and behave when buying in physical stores vs online. This article delves at the trend of men increasingly preferring to shop online rather than at brick-and-mortar establishments. More individuals prefer to shop at malls when they need to make a real purchase since their payments are safe there. Even though more and more people are buying things online, most people still prefer to purchase at physical places where they can examine the goods up close. Based on our research, Flipkart and Amazon are the top two online merchants. We also found out that more and more people are favouring online buying, so it's clearly here to stay.