A STUDY ON THE IMPACT OF ENVIRONMENTAL AWARENESS ON THE ECONOMIC AND SOCIO-CULTURAL DIMENSIONS OF SUSTAINABLE TOURISM

Submitted: February 11, 2024, Revised: February 18, 2024, Accepted: February 23, 2024 https://doi.org/10.56815/IJMRR.V3.I1.2024/84-92

Authors

  • Dr. Kuldeep Sharma Assistant Professor, K.P.B. Hinduja College of Commerce, Mumbai, India.
  • Dr. Poulami Sarkar Assistant Professor, DES’ Kirti M. Doongursee College of Arts, Science & Commerce, Mumbai, India.

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https://doi.org/10.56815/IJMRR.V3.I1.2024/84-92

Keywords:

Sustainable tourism, Sustainability, Responsible tourism

Abstract

Purpose: Economic, socio-cultural and environmental awareness aspects play a crucial role in the sustainability of the tourism sector worldwide. The research aimed to analyze the impact of environmental awareness on economical & socio-cultural attributes of sustainable tourism.

Methodology: The research work is a social science research that has applied both the methods of data collection i.e., primary & secondary sources. Responses were collected using the convenient non – probability sampling technique. For testing of hypotheses, a Parametric test of Regression was applied.

Findings: The researcher concluded that all three dimensions are interrelated and have a significant impact on each other. Economic, Socio-cultural and environmental awareness are the most important three pillars for sustainable and responsible tourism development goals.

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