[12] TELEGRAM ADOPTION: EASE AND UTILITY PERSPECTIVES

ARTICLE INFO- Date of Submission: February 14, 2024, Revised: February 22, 2024, Accepted: February 27, 2024, https://doi.org/10.56815/IJMRR.V3.I1.2024/105-113

Abstract

Demand for telegram services is increasing day by day. The purpose of this study is to examine impact of usefulness of telegram & ease of usage of telegram on intention to continue the services in near future using Technology advancement model in different context. Structural equation model was used to examine the relationship of exogenous and endogenous constructs.it is clearly seen that there is a significant positive relationship of usefulness of telegram & ease of usage of telegram on intention to use the services. Further studies can be conducted incorporating few more exogenous constructs based on past literature.