TELEGRAM ADOPTION: EASE AND UTILITY PERSPECTIVES : Submitted: February 14, 2024, Revised: February 22, 2024, Accepted: February 27, 2024      https://doi.org/10.56815/IJMRR.V3.I1.2024/105-113

Ali Yousuf Ali Nasser Alkhamis; Sohil Altaf Pirani

doi:10.56815/IJMRR.V3.I1.2024/105-113

Authors

Ali Yousuf Ali Nasser Alkhamis Research Scholar, United Arab Emirates
Sohil Altaf Pirani Senior Research Fellow, Dr. Babasaheb Ambedkar Marathwada University, India

https://doi.org/10.56815/IJMRR.V3.I1.2024/105-113

Keywords:

TAM, TELEGRAM, UTAUT

Abstract

Demand for telegram services is increasing day by day. The purpose of this study is to examine impact of usefulness of telegram & ease of usage of telegram on intention to continue the services in near future using Technology advancement model in different context. Structural equation model was used to examine the relationship of exogenous and endogenous constructs.it is clearly seen that there is a significant positive relationship of usefulness of telegram & ease of usage of telegram on intention to use the services. Further studies can be conducted incorporating few more exogenous constructs based on past literature.