A STUDY ON IMPACT OF CSR ON PROFITABILITY OF SELECTED AUTOMOBILE COMPANIES IN INDIA

Submitted: June 23, 2024, Revised: June 30, 2024, Accepted: July 12, 2024, https://doi.org/10.56815/IJMRR.V3I3.2024/95-108

Abstract

Corporate social responsibility is a vital concept in the academic as well as in the corporate world and over time it has become a vital part of organisation strategy. The study on the impact of Corporate Social Responsibility (CSR) on the profitability of selected automobile companies in India is important for several reasons: CSR is becoming increasingly important for businesses around the world, as stakeholders demand that companies take responsibility for their impact on society and the environment. The study will focus on a select group of automobile companies operating in India, chosen based on their size, market share, and CSR initiatives. It will analyze the financial performance of the selected companies over a specific period of time to determine the impact of CSR on their profitability. The study will consider a range of CSR initiatives implemented by the selected companies, including environmental sustainability, social welfare programs, and ethical business practices. The study will employ quantitative research methods, including statistical analysis and financial modeling, to evaluate the relationship between CSR and profitability. It will also examine the perspectives of key stakeholders, including customers, employees, and investors, on the impact of CSR on the selected automobile companies.