[8]  UNVEILING THE EVOLUTION: EXPLORING THE TRANSFORMATIVE IMPACT OF AI ON THE REAL ESTATE INDUSTRY: ARTICLE INFO: Date of Submission: May 12, 2025, Revised: May 23, 2025, Accepted: May 27, 2025,       https://doi.org/10.56815/ijmrr.v4i2.2025.94-104

Pratik Narendra Patil; Dr. Hiray Apoorva Prashant

doi:10.56815/ijmrr.v4i2.2025.94-104

Authors

Pratik Narendra Patil Research Scholar, MGV’s Institute of Management & Research. Mumbai - Agra Road, Panchavati, Nashik, Maharashtra-422003, India.
Dr. Hiray Apoorva Prashant Research Guide, MGV’s Institute of Management & Research, Mumbai - Agra Road, Panchavati, Nashik, Maharashtra-422003, India.

https://doi.org/10.56815/ijmrr.v4i2.2025.94-104

Abstract

Artificial intelligence (AI) is incredibly essential the real estate sector since it can improve client experiences, decision-making, and process optimisation. Real estate agents can effectively evaluate enormous volumes of data, forecast market trends, and customise client interactions with the help of AI-powered algorithms. In addition, AI makes predictive analytics and proactive property management possible, enabling stakeholders to effectively reduce risks and make well-informed investment decisions. The focus of conducting this research is to explore the transformative impact of Artificial Intelligence on the real estate industry. The technique used in this study is one sample t-test. The outcome of the study indicated that Improved Property valuation, Enhanced property search, Virtual tours, Predictive analytics, Fraud detection, Market trend analysis, Customized property, Seamless property paper process through AI, Improved property listing, Enhanced navigation of property and Enhanced customer service are the significant impact of AI on the real estate industry.