[17] FACTORS INFLUENCING RETENTION IN NM BUSINESSES: A STRUCTURAL EQUATION MODEL APPROACH: ARTICLE INFO: Date of Submission: May 22, 2025, Revised: June 15, 2025, Accepted: June 23, 2025,       https://doi.org/10.56815/ijmrr.v4i2.2025.221-230

Rahul Suryawanshi; Dr. Vilas G. Dapke

Authors

Rahul Suryawanshi Assistant Professor, Bhavan's College, Andheri (W), Mumbai -400058, Affiliated to Mumbai University, India.
Dr. Vilas G. Dapke Associate Professor, Research Guide & Head, Deptt. of Commerce, Shri. Asaramji Bhandwaldar College, Deogaon (R) Tq. Kannad, Dist.-Aurangabad, India.

Abstract

Network Marketing (NM), involves direct sales of products, often in a hme or social setting, distinguishing it from traditional retail models. This model has shown a rapid growth, mostly worldwide. It fosters to teamwork and community, as success depends on building a supportive network of distributors. Therefore, the goal of this study is to assess the variables affecting retention in NM companies. The data that was gathered was analysed using a structural equation model. The research found that there is a significant influence of “motivation and commitment, perceived financial rewards, and support and mentorship on retention in NM business.