[1] AN ANALYTICAL STUDY OF PROBLEMS FACED BY INVESTORS ON DIGITAL INVESTMENT PLATFORMS

ARTICLE INFO: Date of Submission: June 24, 2025, Revised: July 03, 2025, Accepted: July 09, 2025, https://doi.org/10.56815/ijmrr.v4i3.2025.1-12

Abstract

Goal-based investing and real-time instructional notifications are two ways that digital platforms democratise financial access. Digital investment platforms, which combine technology and investing techniques, have completely changed the financial landscape by providing a variety of tools and assets to meet the demands of different types of investors. These systems, which include cryptocurrency exchanges, online trading platforms, and robo-advisors, provide advantages such improved market access, cost effectiveness, and automated portfolio management. Although there are many benefits to digital investing platforms, there are hazards as well, which should be controlled by legislation and education. Achieving the optimal potential of these platforms requires striking a balance between accessibility and prudent investing. Thus, the purpose of this study is to explore the problems faced by investors on digital investment platforms. The technique used to analyse the data is one sample t-test. The findings of the study indicate that “Poor customer support, website technical glitches, Delayed transactions or settlements, Complex user interface, Frequent app crashes, Lack of integration with bank accounts, Unavailability of certain investment products, Complicated mutual fund comparison tools, No human advisory support, Unclear tax implications, Slow app performance during market hours, Difficulty in account opening/KYC process, Inconsistent app notifications or alerts, Lack of demo or trial features before investing” are significant high problems faced by Investors on Digital Investment Platforms.