[2]  SOCIO-ECONOMIC STATUS OF NETWORK MARKETING AS A SECONDARY SOURCE OF INCOME: ARTICLE INFO: Date of Submission: June 28, 2025, Revised: July 05, 2025, Accepted: July 12, 2025,      https://doi.org/10.56815/ijmrr.v4i3.2025.13-22

Rahul Suryawanshi; Dr. Vilas G. Dapke

Authors

Rahul Suryawanshi Research Scholar & Assistant Professor, Bhavan's College, Andheri (W), Mumbai -400058, Affiliated to Mumbai University, India.
Dr. Vilas G. Dapke Assoociate Professor and Research Guide & Head, Dept. of Commerce, Shri. Asaramji Bhandwaldar College, Deogaon (R) Tq. Kannad, Dist. Aurangabad, India.

Keywords:

Network Marketing, Socio-economic Status, One Sample T-test, Exploratory

Abstract

G Multi-level marketing (MLM), another name for network marketing, gives people the chance to make money through commissions on team-building activities as well as sales. In light of job insecurity and growing financial goals, this study investigates how network marketing works as a supplementary source of income and how it affects participants' socioeconomic position. Understanding how network marketing functions as a sustainable secondary revenue stream in the face of growing economic uncertainty is the driving force behind this project. The purpose with which this research was conducted was to evaluate the socio-economic status of network marketing as a secondary source of Income. The technique used in the current study is one sample t-test. The outcome of this research indicated that Increased income, reduced financial stress, Increased savings, Improved social status, strengthened social networks, Recognition for business activities, Better time management, Improved leadership skills, Enhanced sales and marketing knowledge, Enhanced overall quality of life, Improved work-life balance, and Better expense management are significant Socio economic status of Network marketing as a secondary source of Income.