[ PAPER ID: 57667 ] ROLE OF FINTECH IN ACCELERATING GREEN INVESTMENT ADOPTION AMONG RETAIL INVESTORS: ARTICLE INFO: Date of Submission: Nov 21, 2025, Revised: Dec 18, 2025, Accepted: Dec 22, 2025, https://doi.org/10.56815/ijmrr.v4i4.2025.199-206, HOW TO CITE: Taqvi Talib & Kamath Vaidehi (2025). Role of Fintech in Accelerating Green Investment Adoption among Retail Investors. International Journal of Multidisciplinary Research & Reviews, 4(4), 199-206.

Talib Taqvi; Dr. Vaidehi Kamath

Authors

Talib Taqvi Research Scholar, Lala Lajpatrai College Research Centre, India.
Dr. Vaidehi Kamath Research Guide, Lala Lajpatrai College Research Centre, India.

Abstract

FinTech is essential in creating opportunities to access sustainable financial products and making green investments transparent, more affordable and convenient to retail investors. Its digital innovations assist in breaking the traditional boundaries, thus speeding up the transition to investing in an environmentally responsible manner. The proposed study is driven by the increased need to learn more about how FinTech can mobilize individual investors towards green finance in the context of the increased environmental awareness. It seeks to investigate the manner in which digital applications can be used effectively to impact sustainable investment behaviour and climate objectives at large. The purpose of conducting this research is to evaluate the Role of FinTech in Accelerating Green Investment Adoption Among Retail Investors. The techinque used in the current study in one sample t-test using R Studios. The fidings of the study indicates that that Provide easy access to green investment products,FinTech applications increases awareness of sustainable investments options, FinTech offers simplified digital onboarding that encourages participation, FinTech tools enhance transparency about environmental impact, FinTech platforms reduce transaction costs associated with green investments, FinTech guide retail investors toward green assets, FinTech improves investor confidence by offering real-time performance tracking of green portfolios, FinTech enables micro-investing, making green investments affordable, Robo-advisors promote green investment options, FinTech improves financial literacy, and FinTech increases trust by offering verified and credible information are significant role of fintech in accelerating Green Investments among retail investors.