[20] TRANSFORMATION AND ORGANIZATIONAL PERFORMANCE: AN EMPIRICAL STUDY OF EMERGING INDIAN MARKET ENTERPRISES : ARTICLE INFO: Date of Submission: Agu 20, 2025, Revised: Sep 15, 2025, Accepted: Sep 27, 2026, CrossRef D.O.I : https://doi.org/10.56815/ijmrr.v4i3.2025.225-239, HOW TO CITE: Hemanta Chakravarty (2025).  Strategic Integration of Digital Transformation and Organizational Performance: An Empirical Study of Emerging Indian Market Enterprises. International Journal of Multidisciplinary Research & Reviews, 4(3), 225-239.

Dr. Hemanta Chakravarty

Authors

Dr. Hemanta Chakravarty Assistant Professor, HOD, Department of Management, Mangaldai Commerce College, Mangaldai, Darrang, Assam, Pin – 784521, India

Abstract

This paper theoretically discusses the impact of strategic digital transformation (DT) integration on organizational performance with secondary data context from around 50–60 medium and large NSE- listed firms. Building on Resource-Based View (Barney, 1991), Dynamic Capabilities Theory (Teece, 2007) and Technology-OrganizationEnvironment framework (Tornatzky & Fleischer, 1990), the paper develops a conceptual model suggesting that strategic integration of DT influences OP through OA and is contingent upon India-specific institutional factors. By employing secondary data from NSE annual reports, RBI publications, SEBI disclosures and NASSCOM reports (NASSCOM, 2023), the paper demonstrates as to how Indian companies get better results while chasing integrated DT strategies. The results indicate that organisational agility is a key driver of the translation of digital investments into performance gains and that level in the regulatory environment, intensity in quality infrastructure digital and maturity in culture digital significantly condition the effectiveness of DT.