[3] A STUDY ON SUSTINABLE PACKAGING STRATEGIES FOR (SHREE MTK TEXTILE PVT.LTD)

CrossRef D.O.I. : https://doi.org/10.56815/ijmrr.v5i1.2026.18-25

Authors

  • Dr. Jayashree R MBA, M.Phil, PHD., Assistant Professor, Sri Ramakrishna College of Arts & Science, Coimbatore, India.
  • Mr.Madeswaran. K Student MBA, Student, Sri Ramakrishna College of Arts & Science, Coimbatore, India

Abstract

The study focuses on sustainable packaging strategies implemented at Shree MTK Textile Pvt. Ltd. The research aims to evaluate how adopting eco-friendly materials and practices influences cost-efficiency, operational performance, and environmental outcomes. The study employs a descriptive research design using both primary and secondary data sources. Data from 62 employees were analyzed through statistical tools such as Chi-square Test, ANOVA test, Correlation Analysis, and T-TEST. The results demonstrate that sustainable packaging enhances organizational reputation, improves waste management, and promotes long-term profitability. The findings provide practical recommendations for integrating sustainability into packaging operations effectively.

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