[8] AN ANALYSIS OF EXIDE INDUSTRIES EXTENSIVE DEALER NETWORK AND ITS IMPACT ON SALES PERFORMANCE AND CUSTOMER BEHAVIOR: CrossRef D.O.I.: https://doi.org/10.56815/ijmrr. v5.si1.2026.60-68, How to Cite: N. Prem Anand & Ajay. S (2026). An Analysis of Exide Industries Extensive Dealer Network and its Impact on Sales Performance and Customer Behaviour. International Journal of Multidisciplinary Research & Reviews, Vol. 5, Special Issue-1, pp. 60-68.

Dr. N. Prem Anand; Mr. Ajay S

doi:10.56815/ijmrr. v5.si1.2026.60-68

Authors

Dr. N. Prem Anand Professor, Department of MBA Sri Ramakrishna College of Arts & Science, Coimbatore, India
Mr. Ajay S Student, Department of MBA Sri Ramakrishna College of Arts & Science, Coimbatore, India.

https://doi.org/10.56815/ijmrr.%20v5.si1.2026.60-68

Abstract

The study aimed to analyse how Exide Industries’ extensive dealer network influenced its sales performance and customer behaviour. Data were collected from 150 dealers and customers across major regions using structured questionnaires and company sales records. The research adopted a mixed-method approach, combining quantitative statistical analysis with qualitative feedback interpretation. Descriptive and regression analyses were used to evaluate correlations between dealer coverage, sales growth, and customer satisfaction. The results revealed that a wider and well-managed dealer network significantly enhanced product availability, after-sales service efficiency, and customer loyalty, leading to higher sales volumes and repeat purchases. Regional disparities in dealer performance were also observed, suggesting the need for optimized training and resource allocation. The study concluded that strategic dealer management played a pivotal role in sustaining Exide’s competitive advantage in the battery market.

Keywords:

Logistics KPI, cost forecasting, transportation management, SARIMA, Holt- Winters, fuel cost analysis, route optimization, predictive analytics, Dhanam Industries