[27] DEEPFAKES AND SYNTHETIC MEDIA: EMERGING LEGAL ISSUES IN THE DIGITAL INFORMATION ECOSYSTEM

ARTICLE INFO: Date of Submission: Mar 5, 2026, Revised: Mar 14, 2026, Accepted: Mar 16 , 2026, CrossRef D.O.I : https://doi.org/10.56815/ijmrr.v5i3.2026.275-293. How To Cite: Manoj Yadav (2026). Deepfakes and Synthetic Media: Emerging Legal Issues in the Digital Information Ecosystem. International Journal of Multidisciplinary Research & Reviews. 5(3). 275-293.

Authors

  • Dr. Manoj Yadav Assistant Professor, Faculty of Law, Madhav University, Pindwara, Raj.

Abstract

The fast progress of artificial intelligence has led to the creation of complex technologies that can make very realistic fake media, known as deepfakes. Deepfakes use computer programs to create fake audio, video or images that look real but are actually made by machines. In today’s world these technologies have had a big impact on how we communicate what we see on social media, entertainment and politics. While fake media can be useful in areas like movie making, education and digital art using them in the way raises serious concerns about what is right and wrong and about the law. Deepfakes are more and more being linked to people’s information being shared without permission, false information, online lies, internet scams and other types of internet crime. When fake content is shared it can hurt people’s reputation make it hard for people to trust each other and even threaten democracy. Because of these concerns laws around the world are trying to control the use of these technologies but the laws we have
now are often not good enough. This study is looking at how deepfakes and fake media' being developed and what legal problems are coming up because of their wrong use online. The study is using an approach by looking at laws, court decisions and what experts have written. The study found that our current internet laws do not do enough to protect people from the harm caused by deepfakes and it shows that we really need laws, better ways to detect fake content and stronger rules, for the internet to deal with the problems caused by fake media. The research is focusing on deepfakes and synthetic media. It wants to understand the legal challenges that come with them. Deepfakes are a problem and we need to find a way to stop them from causing harm. We need to look at deepfakes and figure out how to make laws that will protect people from them. Deepfakes and synthetic media are not going away so we need to be prepared to deal with them¹.

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