[1] HEALTH INSURANCE IN THE DIGITAL AGE: INSURTECH ADOPTION, BARRIERS, AND POTENTIAL

How to Cite the Article: Ravi B.C, Adarsha K.N & Navya B.S (2026). Health Insurance in the Digital Age: Insurtech Adoption, Barriers, and Potential. International Journal of Multidisciplinary Research & Reviews, 5(2s). 1-11.

Abstract

The rise of Insurtech has rapidly transformed the health insurance industry. This refers to the technology which streamlines the efficiency, accessibility, and affordability of insurance services. Despite the advantages, many individuals, particularly in developing nations, do not utilize these digital services. This research aims to find the reasons behind the adoption or avoidance of digital health insurance services. The study analyses survey responses from policyholders alongside industry report data, employing descriptive statistics and Garret ranking technique to identify trends and barriers towards Insurtech adoption. Awareness, cost, ease of use, and trust emerged as primary factors driving the use of Insurtech services. It also looks into major barriers such as concerns regarding data privacy, regulatory issues, and platform complexity. Participants appreciate the convenience of digital offerings, but express concern over the online security and true value of these user-friendly and cost-effective tools. To enhance adoption, we recommend improving user experience of the technology, raising awareness, better regulation, and more advanced protection against unauthorized access. Serving a broader population requires a blend of conventional and digital insurance options. The insights can inform insurers, technology firms, and policymakers on consumers’ preferences. Trust can be nurtured by resolving these challenges, which in turn can encourage more.