[14] THE IMPACT OF ARTIFICIAL INTELLIGENCE ON SOCIAL MEDIA

How to Cite the Article: Bhojaraja (2026). The Impact of Artificial Intelligence on Social Media. International Journal of Multidisciplinary Research & Reviews, 5(s2). 130-138.

Abstract

Artificial intelligence (AI) is revolutionizing industries, including marketing and communication. By integrating AI tools, companies—large and small— can streamline marketing processes and boost performance. In the realm of social media, AI supports tasks like content creation, campaign management, scheduling, and performance analysis. This paper explores how AI transforms social media marketing, particularly in small and medium-sized enterprises (SMEs). It analyzes academic findings, empirical research, and offers practical tool recommendations to enhance social media management through AI. Marketing has witnessed a dramatic evolution—from posters on electric poles to AI-driven personalized advertisements that compel users to engage with company portfolios. Today, Artificial Intelligence (AI) plays a pivotal role in automating marketing strategies by independently analyzing data and optimizing outcomes. While there is a prevailing fear that AI will render human jobs obsolete, this is only partially true. Human cognitive ability remains unmatched, though routine and repetitive tasks are increasingly being handled by machines. As long as individuals continue to utilize their unique skills and creativity, AI will remain a tool rather than a replacement. This paper explores the evolution of marketing—from traditional methods to AIintegrated systems and social media marketing—and critically examines both the positive and negative implications of AI’s growing influence in this domain.