[20] AN ANALYSIS OF THE EFFECTIVENESS OF FINANCIAL PRODUCTS AND SERVICES OFFERED BY MUTHOOT FINANCE: How to Cite the Article: Vinutha P R (2026). An Analysis of the Effectiveness of Financial Products and Services Offered by Muthoot Finance. International Journal of Multidisciplinary Research & Reviews, 5(s2), 177-184.

Vinutha P R

Authors

Vinutha P R Assistant Professor, Department of Commerce, the Rural College, Kanakapura, India.

Abstract

Quality of services is critical for the growth and development of enterprises in the service sector. In India, both public and private sector banks offer various loans. Muthoot Finance, a Non-Banking Financial Company (NBFC), functions under the guidelines of the Reserve Bank of India (RBI) and offers a variety of financial services. The quality of service provided by Muthoot Finance significantly influences customer satisfaction and service preferences. This study, titled “Services Provided by Muthoot Finance with Special Reference to mandya District”, aims to assess the quality of services and customer satisfaction in this region.