[25] DRIVING CHANGE: E-VEHICLES AS DIGITAL CATALYSTS FOR SUSTAINABLE RURAL EMPOWERMENT

How to Cite the Article: Vani D Y, Vilas M Kadrolkar (2026). Driving Change: E-Vehicles as Digital Catalysts for Sustainable Rural Empowerment. International Journal of Multidisciplinary Research & Reviews, 5(s2), 219-230.

Abstract

The global push for sustainable and eco-friendly transportation solutions has made the adoption of electric vehicles imperative. In India, EV adoption has shown promise, fuelled by diverse product offerings and supportive government policies. However, rural India lags behind in EV adoption, despite being a significant market. To unlock the untapped potential, understanding the needs, attitudes, and barriers of rural consumers is crucial. This research conducts a study of rural Indian consumers and offers valuable design insights for automotive companies to formulate effective future strategies. Electric Vehicles (EVs) have emerged as powerful agents of transformation, particularly within the context of sustainable development. In rural India, where socio-economic advancement is closely tied to access and mobility, EVs offer a unique opportunity to bridge gaps in infrastructure, digital inclusion, and environmental sustainability. This paper explores the role of EVs as digital catalysts for rural empowerment, analysing their potential to drive change through green technology, create employment, enhance connectivity, and foster inclusive growth. Based on literature review and the secondary research, the study identifies key barriers and enablers to EV adoption in rural regions. It offers actionable insights for policymakers, manufacturers, and community leaders to accelerate the transition to clean mobility while addressing the unique challenges of rural India.