[30] EMERGENCE OF QUICK COMMERCE AND ITS IMPACT ON BUSINESS OPERATIONS: How to Cite the Article: Manjulamma B S (2026). Emergence of Quick Commerce and Its Impact on Business Operations. International Journal of Multidisciplinary Research & Reviews, 5(s2). 275-280.

Dr. Manjulamma B S

Authors

Dr. Manjulamma B S Associate Professor, Department of Commerce, Government First Grade College, Yalahanka, Bengaluru-560064, India. Corresponding Author: manjula.madhugiri@gmail.com

Abstract

Quick Commerce (Q-Commerce) has emerged as one of the most disruptive innovations in the retail and e-commerce ecosystem, emphasizing ultra-fast delivery of essential goods within minutes. This article provides an in-depth examination of the concept, theoretical foundations, and business implications of Q-Commerce. Using conceptual and statistical analysis tools, the study evaluates operational efficiency, cost structures, and consumer behaviour patterns associated with Q-Commerce. The findings highlight that while Q-Commerce enhances customer satisfaction and market competitiveness, it also presents significant challenges related to profitability, sustainability, and workforce management. The study concludes with practical suggestions for achieving long-term sustainable growth in the QCommerce sector.