[35] ECONOMIC VIABILITY, CONSUMER RETENTION, AND SUPPLY CHAIN COSTS IN INDIAN QUICK COMMERCE (2020–2026)

How to Cite the Article: Chinmaya Mishra (2026). Economic Viability, Consumer Retention, and Supply Chain Costs in Indian Quick Commerce (2020–2026). International Journal of Multidisciplinary Research & Reviews, 5(5),429-441. https://doi.org/10.56815/ijmrr.v5i5.2026.429-441

Authors

  • Chinmaya Mishra Head of Department commerce Aeronautics college, sunabeda-2 Koraput Odisha.

Abstract

Rapid 10-to-20-minute delivery models are economically viable only when dark stores surpass a critical structural threshold of 1,200 to 1,250 orders per day (OPD). While these models yield exceptional consumer retention rates exceeding 65% in weekly active usage, their sustainability is constrained by hyper-local density, high real estate costs, and steep multi-stop fleet expenses. This paper evaluates the financial and operational mechanics of Quick Commerce (Q-Commerce) from its pandemic-driven emergence in 2020 to its structural consolidation in 2026.Quick commerce (q-commerce) platforms in India achieved macro-level economic viability by early 2026, driven by an average order value (AOV) growth of 38%, density-led delivery cost optimizations, and high-frequency consumer retention exceeding 60% month-on-month.

Author Biography

Chinmaya Mishra, Head of Department commerce Aeronautics college, sunabeda-2 Koraput Odisha.



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