IJMRR - International Journal of Multidisciplinary Research & Reviews
Int. J. Multidiscip. Res. Rev.
DOI Prefix: 10.56815
I J M R R
Int. J. Multidiscip. Res. Rev.

International Journal of Multidisciplinary Research & Reviews

Peer Reviewed | UGC Compliant | High Impact Factor | Scientific Journal

ISSN: 2945-3135 | High Scientific Impact | UGC-CARE Followed
IJMRR - International Journal of Multidisciplinary Research & Reviews

International Journal of Multidisciplinary Research & Reviews

DOI DOI Prefix: 10.56815
Vol. 3 (2024) No. 2: Summer Issue (April - June) (2024)

A Study on Measuring E-Service Quality of Make My Trip

Dr. Ravindra Patil

A company claiming to be number one number one has to go through an extraneous process to achieve what it has been claiming. The purpose of conducting this research is to measure the e-service quality of Make My Trip. The technique used in the present study is paired t-Test. The findings of this study indicated that Make my trip does not respond immediately to the customer’s request and also is not fun to use as it does not provide games and spin wheels to win rewards. Further studies can be conducted building a SEM model and evaluating impact of e-service quality on user satisfaction and user loyalty.

Keywords:
E-service quality User satisfaction E-booking