IJMRR - International Journal of Multidisciplinary Research & Reviews
Int. J. Multidiscip. Res. Rev.
DOI Prefix: 10.56815
I J M R R
Int. J. Multidiscip. Res. Rev.

International Journal of Multidisciplinary Research & Reviews

Peer Reviewed | UGC Compliant | High Impact Factor | Scientific Journal

ISSN: 2945-3135 | High Scientific Impact | UGC-CARE Followed
IJMRR - International Journal of Multidisciplinary Research & Reviews

International Journal of Multidisciplinary Research & Reviews

DOI DOI Prefix: 10.56815
Vol. 3 (2024) No. 2: Summer Issue (April - June) (2024)

The Effects of Bureaucratic, Innovative, and Supportive Cultures on Employee Satisfaction in Selected Retail Enterprises of Shanghai, China

Xue Qiang & Sujatha Balakrishna & Nor Nazeranah binti Omar Din & Nurhafizah binti Zainal

Organizational culture is a multifaceted term that is socially produced. The relationship between organizational commitment and culture in its broadest sense has been the subject of several studies. This study attempts to fill a gap in the literature by exploring how bureaucratic, creative, and supportive cultures affect worker satisfaction in a sample of Shanghai, China, retail firms. A quantitative data collecting approach is utilized with the help of questionnaire. To ensure the feasibility of this study four retail enterprises are chosen (Wal-Mart, Carrefour, Tesco, and Vanguard). Convenience sampling was used as the sample strategy in this experiment. The Cochran Formula was utilized to determine the sample size because the population size is unknown. In order to achieved this goal, employees from selected retail enterprises in Shanghai, China are questioned in terms of their organization’s culture as well as their personal satisfaction. The results of hypothesis testing have accepted the three hypotheses proposed in this study. Hence, it is concluded that there is a significant positive relationship between bureaucratic, innovative, and supportive culture on worker satisfaction in a sample of Shanghai, China, retail firms. The study will aid in identifying the cultural factors that influence employee performance and satisfaction because the majority of retail workers are prone to discontent. This will allow for the development of appropriate, effective ways to enhance both. It also shows that there is a strong, favorable relationship between the focused cultural components and employee satisfaction. The study provides references to more research as well as suggestions for how to improve employee satisfaction, staff relations, and teamwork. In terms of improved performance, productivity, and satisfaction, the outcomes will have a significant impact on retail organisations, which will have a significant economic impact on businesses.

Keywords:
Bureaucratic culture Innovative culture Supportive culture Employee satisfaction Retail enterprise