[26] IMPACT OF GEOGRAPHICAL INDICATION ON REGIONAL DEVELOPMENT: A STUDY OF WARANGAL DURRIES

How to Cite : Suryapeta Sneha Bhargavi & Raju Guguloth (2026). Impact of Geographical Indication on Regional Development: A Study of Warangal Durries. International Journal of Multidisciplinary Research & Reviews, 5(8),290-299. https://doi.org/10.56815/ijmrr.v5i8.2026.290-299

Authors

  • Suryapeta Sneha Bhargavi & Dr. Raju Guguloth

Abstract

The handloom sector plays a crucial role in preserving traditional skills, generating employment, and promoting regional economic development. Warangal Durries, a traditional handwoven product of Telangana, gained Geographical Indication (GI) status in March 2018, ensuring authenticity, legal protection, and market recognition. This study examines the role of the GI tag in strengthening market access, improving financial sustainability, and enhancing the livelihoods of weavers engaged in the production of Warangal Durries. The paper analyzes institutional support, government initiatives, exhibitions, awards, and financial assistance provided through agencies such as NABARD and TESCO. It also highlights the production process, raw material sourcing, and evolving marketing channels, including exhibitions and e-commerce platforms. The study finds that GI recognition has contributed significantly to regional development by improving brand value, ensuring fair recognition to artisans, and supporting inclusive growth in the handloom sector.

Keywords:

Geographical Indication (GI), Warangal Durries, Handloom Sector, Regional Development, Market Analysis, Financial Support, Weavers’ Livelihoods

Author Biography

Suryapeta Sneha Bhargavi & Dr. Raju Guguloth

Suryapeta Sneha Bhargavi, Research Scholar, Faculty of Commerce, Osmania University, Hyderabad, Telangana, India.

Dr. Raju Guguloth, Assistant Professor of Commerce, Department of Commerce, Pingle Government College for Women (A), Waddepally, Hanumakonda, T.G.

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