The paper unfolds in several sections, commencing with an introduction that establishes the significance of understanding the impact of sustainable marketing. It navigates through the evolution of green marketing, delineating historical milestones and the contemporary shift towards sustainability. Key components of sustainable marketing strategies, including eco-friendly product development, transparency, ethical business practices, and corporate social responsibility initiatives, are dissected with reference to recent literature. The subsequent section analyzes the effects of sustainable marketing on consumer behavior, exploring heightened consumer awareness, the influence on purchasing decisions, and the establishment of brand loyalty through sustainability initiatives. Challenges and opportunities in the realm of sustainable marketing are then scrutinized, addressing issues such as green washing concerns and opportunities for businesses to align with consumer values. Moving to the Indian context, the case studies section investigates successful sustainable marketing campaigns in India, offering insights into lessons learned from both successes and failures. The paper concludes by projecting future trends in green marketing, emphasizing the evolving landscape and the anticipated continued demand for sustainable products and services.

Delves into the intricate tapestry of India's cultural evolution, spanning from the enigmatic Sarasvati River civilization to the vibrant Sangam period. Employing a multidisciplinary approach, we navigate through archaeological findings, literary contributions, and historical transitions to illuminate the nuanced influences and interconnections that shaped ancient Indian arts. The exploration commences with a meticulous analysis of the transition from the Sarasvati River civilization to the Vedic period, unraveling the societal shifts that laid the groundwork for artistic expressions. Moving forward, the paper delves into the flourishing of arts during the Mauryan and Gupta Empires, showcasing the zenith of cultural efflorescence during the Golden Age. Literary and artistic contributions of the Sangam period further reveal the dynamic socio-cultural milieu of ancient India. Interconnections and influences, manifested in cross-cultural exchanges and the impact of religious ideas on art, exemplify the cosmopolitan nature of ancient Indian civilization. However, challenges leading to the decline of ancient arts are explored, followed by an examination of preservation and revival efforts that highlight the resilience of cultural heritage. The enduring legacy of ancient Indian arts in modern times underscores their timeless influence, seamlessly interwoven into the vibrant fabric of contemporary Indian culture. This journey through time encapsulates the kaleidoscopic richness of India's cultural heritage, fostering a deeper understanding of its artistic continuum.

Mediclaim insurance is a need of an hour post covid-19. The objective of the study is to examine causes of non-acceptance of health insurance policies among the individuals in rural areas. Mixed research design is used to explore the non- acceptance among the non-users & parametric test is applied to examine the significant causes of non-acceptance. It is seen that No returns, lack of awareness, high premium, fear of claim rejection, poverty, underestimating medical expenses, Ignorance of health risk, Loss of savings, Fear of shutting down of companies, Unemployment, Generic, Government schemes indicating significant causes of non-acceptance of Mediclaim insurance. Further studies can be conducted evaluating non-acceptance of Mediclaim insurance in urban area.

It is becoming more widely acknowledged that emotional intelligence, frequently assessed using the Emotional Quotient (EQ), is critical in determining students' academic performance and general well-being. The emotional quotient describes a person's capacity for self-awareness, self-regulation, empathy, social skills, and ability to recognize, interpret, and successfully express emotions. The importance of emotional quotient (EQ) has become more well-known in the constantly changing educational landscape due to its possible impact on student performance. This study seeks to measure the impact of emotional quotient on overall student performance. The technique used in this study is the Structural Equation Model using SMART PLS. This study's findings indicated a significant impact of emotional quotient on students’ overall performance. Further studies can be conducted using moderators in the current structural model. 

Neuro-Analytics stands as a pioneering field on the cutting edge of developing innovative approaches for comprehending and addressing neurodegenerative symptoms and conditions. This article delves into the realm of Neuro-Analytics, specifically exploring the transformative possibilities fueled by discoveries in Magnetic Resonance Spectroscopy (MRS). The overarching goal of this study is to construct a resilient integrating framework, assess the array of analytical tools available for informed therapeutic decision-making, appraise the heightened impact achievable through analytics augmented by MRS insights, and strategically integrate Microsoft Azure into this multifaceted framework. A pivotal aspect of this exploration involves comparative research, a methodical examination designed to gauge the effectiveness of MRS-enhanced analytics across diverse settings. By delving into various contexts, researchers aim to uncover nuanced insights into the adaptability and efficacy of these advanced analytical methodologies. Magnetic Resonance Spectroscopy, with its ability to probe biochemical markers in the brain, serves as a catalyst for refining analytical tools within Neuro-Analytics. This powerful technique provides unique molecular information that enriches the understanding of neuron-degenerative processes, offering unprecedented insights into the intricacies of these conditions. As a result, the integration of MRS into Neuro-Analytics contributes not only to the depth of analysis but also to the precision and specificity of therapeutic interventions. In tandem with MRS, the strategic incorporation of Microsoft Azure amplifies the potential of Neuro-Analytics. Azure's cloud computing capabilities offer scalability, computational prowess, and secure data handling. The synergy between MRS-informed analytics and the Azure platform sets the stage for a comprehensive, technologically advanced approach to neurodegenerative research and treatment. This strategic integration not only enhances the speed and efficiency of data processing but also ensures that the NeuroAnalytics framework is equipped to handle the evolving landscape of neuroscientific discovery.This study is positioned at the intersection of technological innovation, advanced analytical methodologies, and groundbreaking discoveries in neuro-imaging. By weaving together, the threads of MRS, Microsoft Azure, and NeuroAnalytics, the research endeavors to contribute significantly to the ongoing dialogue on understanding and addressing neurodegenerative conditions, paving the way for more effective and targeted therapeutic interventions.

This study examines the relationship between information security and customer relationship management (CRM) in the digital age of small and medium-sized enterprises (SMEs). The rapid growth of information technology presents both challenges and opportunities for SMEs. The research aims to explore the impact of CRM techniques on human resources and information security in SMEs. The methodology involves a qualitative approach and literature review to analyze the correlation between CRM and information security in the digitalization era. The study highlights the importance of CRM in fostering confidence, enhancing productivity, and innovation by creating a secure environment for consumer data. A well-executed CRM system streamlines communication, enabling employees to understand and meet customer needs. The study advocates for a comprehensive approach that links CRM, information security, and digitalization to improve SMEs' human resources. This synthesis guides customer-focused initiatives and creates a secure and innovative environment for employees, presenting them as skilled contributors to the organization's success. Integrating CRM with information security is a strategic tool for maximizing SMEs' human resources potential in the digital era.

In this study, a detailed description of an accelerated model predictive control (MPC) for the electric vehicles has been evaluated. The discussion for different studies about this topic reveals that the benefits of this MPC system in developing an EV. The potential benefits of this system in sustainability and environmental protections are also discussed along with its significant optimization of resources and costs. The associated challenges regarding the implementation of this system are also included in this study. The data has been analyzed based on the identified themes from 10 most relevant literature.

A group is a collection of individuals united by a shared purpose or objective, collaborating to accomplish a specific task or goal. Group dynamics encompasses the behavioral and attitudinal aspects that characterize the interactions within a group. Understanding and managing group dynamics is crucial for organizational success, as it directly influences how groups are established, structured, and function. In organizational contexts, the presence of diverse groups is ubiquitous, and the study of group dynamics holds significant importance within the broader field of organizational behavior. The formation of groups, the configuration of their members, and the processes they employ are all integral components of group dynamics. Moreover, the effectiveness and efficiency of an organization often hinge on how well its various groups operate.Group dynamics extend beyond the formal structures of an organization to encompass informal groups that naturally emerge among individuals with common interests or tasks. Both formal and informal groups contribute to the overall dynamics within an organization, influencing its culture, decision-making processes, and overall effectiveness.The study of group dynamics involves exploring the roles individuals assume within a group, the patterns of communication that develop, and the factors influencing group cohesion or potential conflicts. By delving into these aspects, organizations can gain valuable insights into enhancing teamwork, fostering collaboration, and ultimately achieving their goals.

 In this study, a detailed discussion about “Smart Energy management system for electric vehicles” has been made based on the relevant literature sources. From the efficient sources, the relevant data have been gathered significantly and the significant themes are chosen from the identified resources. The findings have been included in the table highlighting the potential benefits of SEMS on EVs. The data have been analysed based on the identified themes shaping the guidelines for further research on this topic.

Purpose: Economic, socio-cultural and environmental awareness aspects play a crucial role in the sustainability of the tourism sector worldwide. The research aimed to analyze the impact of environmental awareness on economical & socio-cultural attributes of sustainable tourism. Methodology: The research work is a social science research that has applied both the methods of data collection i.e., primary & secondary sources. Responses were collected using the convenient non – probability sampling technique. For testing of hypotheses, a Parametric test of Regression was applied. Findings: The researcher concluded that all three dimensions are interrelated and have a significant impact on each other. Economic, Socio-cultural and environmental awareness are the most important three pillars for sustainable and responsible tourism development goals.

Purpose- The purpose of this paper is to examine the tourist behaviour of individual towards Lonavala hill station using theory of planned behaviour. Design/methodology/approach-Data was collected from 200 respondents of Mumbai region. The proposed study uses SEM in SPSS AMOS 24. Findings- There was a positive influence of subjective norms on intention to use the services. Practical implication- The research helps to determine the factors that affects the tourist behaviour towards Lonavala. Tourist behaviour can be highly influenced by mouth publicity, perceptions of friends & family, Review, Influencer marketing etc. so marketer can use this as a promotion tool to attract the individuals. Originality/Value-The study extend the literature by validating theory of purchase behaviour in the novel context.

Demand for telegram services is increasing day by day. The purpose of this study is to examine impact of usefulness of telegram & ease of usage of telegram on intention to continue the services in near future using Technology advancement model in different context. Structural equation model was used to examine the relationship of exogenous and endogenous constructs.it is clearly seen that there is a significant positive relationship of usefulness of telegram & ease of usage of telegram on intention to use the services. Further studies can be conducted incorporating few more exogenous constructs based on past literature.

Social entrepreneurship is considered as an important tool for sustainable development as it represents creativity, innovation and motivation aimed at solving pressing societal problems and creating sustainability. This paper is aimed at highlighting the role played by social entrepreneurs in bringing about social development and social change in the lives of many. The paper brings to light the work carried out by Women’s Council for Socio Economic Welfare and their efforts in creating entrepreneurs while making them self reliant.

Effective reintegration of prisoners into society remains a formidable challenge for justice systems globally, characterized by multifaceted barriers such as housing inadequacies, job scarcity, healthcare disparities, and limited social support, often culminating in recidivism. The aim of this study is to analyse the available researches and to summarize the studies to provide findings on the application of multi-modal service deliveries on reintegrating prisoners into the community. The methodology included a meticulous search across prominent databases which yielded 14 pertinent studies spanning the period from 2008 to 2023, meeting the per-determined inclusion criteria. The methodological quality was ensured through adherence to the National Institute of Health (NIH) Quality Assessment Tool. A Comprehensive data encompassing population demographics, assessment tools, intervention modalities, duration, and outcomes were meticulously extracted and analyzed. A study protocol was registered in the PROSPERO (ID: CRD42023415865). This systematic review assessed fourteen studies based on the inclusion and exclusion criteria, identifying effective interventions for prisoner reintegration, including Cognitive Behavioural Therapy (CBT), Multidimensional Family Therapy (MDFT), Dialectical Behaviour Therapy-Corrections Modified (DBT-CM), Buprenorphine/naloxone treatment, Patient Navigation program, and Cognitive Behavioural Suicide Program. Results indicate these programs facilitate necessary skill development for community reintegration. The review prioritized prisoner problems and needs and evaluated interventions from five prison-based programs, highlighting the efficacy of occupational therapy workshops, particularly for inmates with Intellectual Disability.

Life-sentenced prisoners face unique challenges within the correctional system due to their extended sentences, limited prospects for relapse, and often the absence of external motivation such as parole. The correlation between self-esteem and job satisfaction among life-sentenced prisoners in vocational settings is pivotal yet lacking sufficient research, crucial for designing impactful rehabilitation programs in correctional facilities. This cross-sectional survey aims to examine the relationship between self-esteem and job satisfaction among life-sentenced prisoners. A sample of 30 life-sentenced prisoners were selected from the freedom prison bazaar. Data’s were collected through a self-administered questionnaire consisting of the Minnesota satisfaction questionnaire (MSQ) to measure job satisfaction and the Rosenberg Self-esteem Scale (RSES) to measure self-esteem. To ensure confidentiality and anonymity, serial numbers were given instead of names. The analysis revealed a positive correlation between self-esteem and job satisfaction among life-sentenced prisoners where higher self-esteem tended to report higher levels of job satisfaction in freedom prison bazaar. The study concludes a strong relationship between job satisfaction and self-esteem among life-sentenced prisoners currently working in the prison bazaar. Participants who had received vocational training in the prison bazaar reported higher levels of job satisfaction. This shows that giving meaningful employment opportunities and skill development programs can help improve job satisfaction among life-sentenced inmates, potentially boosting their overall well-being and chances of successful reintegration into society. The study's findings have significant implications for the creation of rehabilitation programs and support measures in correctional facilities. By focusing on bolstering self-esteem and providing vocational training opportunities, we can promote job satisfaction among life-sentenced prisoners, potentially reducing recidivism rates and facilitating their successful transition back into the community.

The Forest Rights Act (FRA), 2006, stands is pivotal legislation in Indian environmental and tribal rights history, aiming to rectify the historical injustices faced by tribal communities. Traditionally, these communities have been inextricably linked to the forests. Their existence and evolution have been intertwined with the conservation and utilization of forest resources and biodiversity. The usurpation of their rights over the years has led to significant alienation. This Act was envisioned as a tool to empower and restore the rights of these indigenous communities. This research delves into the complexities and obstacles in the implementation of the FRA, 2006, examining its effectiveness and the extent to which it has succeeded in redressing past injustices and reinstating the rights of tribal communities over their ancestral lands. The study aims to shed light on the status of tribal rights in India's forests, propose and recommendations for more effective realization of the Act.

This article discusses the breadth of online shopping, which enables buyers to transact with vendors directly over the Internet using a mobile app or web browser. Online shoppers may locate things by going to the store's website or a shopping search engine, which compiles product details from several online stores and shows their prices and availability. Online shopping will be accessible from various devices, including desktop computers, laptops, tablets, and smartphones, as of 2024. Customers can peruse a vast array of items and services, as well as product pictures, detailed product descriptions, and prices, all from the convenience of an online shop. Customers may also utilize the "search" function to zero in on certain makes, models, prices, or products. Customers cannot finish their purchases without internet access or a legitimate payment mechanism like a debit, credit card, or even cash on delivery.

In writing cure, narrative is positioned at the forefront of therapy, which assists individuals in restructuring psychic pain, trauma, and fragmented identities. Writing is not only a mode of expression; but a process of activity, which allows individuals to talk about their distress, confront repressed feelings, thoughts or outbursts. Therapeutic function of narrative is based on its ability to transform overwhelming affect into symbolism, invasive memories into communicable form, and give a chronological structure within which the self can find coherence. This method is consistent with more general conceptions of narrative as a self-healing technology in which the representable and the unspeakable are mediated through storytelling.

Preeti Shenoy’s Life is What You Make It portrays this dynamic by placing the lived experience of Bipolar disorder within a confessional, self-reflexive narrative style. The novel’s oscillating structure, which is characterised by uncertainty, extreme emotion, and recurrence of traumatic episodes, reflects psychological ruptures of the disorder while also serving as an area of integration. This paper will examine how the narrator uses writing to externalise volatile emotions, relive destabilising experiences, and create a voice which is capable of capturing her own suffering. The paper also aims to analyse the therapeutic gesture of the text and observe how the text serves as a site where writing itself acts as a treatment, promoting meaning-making, self-restoration, and agency in the wake of psychological anguish.

এই গবেষণার উদ্দেশ্য হলো পশ্চিমবঙ্গের নদীয়া জেলার কৃষ্ণনগর অঞ্চলে অবস্থিত অঞ্জনা নদীর বর্তমান পরিবেশগত সংকট, তার কারণসমূহ এবং সম্ভাব্য প্রতিকারমূলক পদক্ষেপ বিশ্লেষণ করা। গবেষণাটি প্রধানত এই প্রশ্নকে সামনে রেখে পরিচালিত হয়েছে—অঞ্জনা নদীর অবক্ষয়ের প্রধান কারণগুলো কী এবং নদীটির পুনরুদ্ধারের জন্য কী ধরনের প্রশাসনিক ও সামাজিক উদ্যোগ প্রয়োজন? গবেষণায় গুণগত (qualitative) পদ্ধতি অনুসরণ করা হয়েছে। প্রাথমিকভাবে সাহিত্য পর্যালোচনার মাধ্যমে প্রাসঙ্গিক তাত্ত্বিক কাঠামো গড়ে তোলা হয়েছে এবং সরকারি নথি, গবেষণা প্রবন্ধ ও সংবাদপত্র থেকে গৌণ তথ্য সংগ্রহ করা হয়েছে। পাশাপাশি ক্ষেত্রসমীক্ষা, আধা-সংগঠিত সাক্ষাৎকার এবং স্থানীয় জনগণ ও প্রশাসনিক প্রতিনিধিদের মতামত সংগ্রহের মাধ্যমে প্রাথমিক তথ্যও বিশ্লেষণ করা হয়েছে। গবেষণার ফলাফল থেকে দেখা যায় যে, অঞ্জনা নদীর অবক্ষয়ের প্রধান কারণগুলোর মধ্যে রয়েছে অপরিকল্পিত নগরায়ণ, নদী দখল, নর্দমা ও বর্জ্য দূষণ, প্রশাসনিক সমন্বয়ের অভাব এবং পর্যাপ্ত অর্থায়নের ঘাটতি। এর ফলে নদীর বাস্তুতন্ত্র ক্ষতিগ্রস্ত হচ্ছে এবং জনস্বাস্থ্য ও স্থানীয় জীবিকার উপর নেতিবাচক প্রভাব পড়ছে। গবেষণার উপসংহারে বলা হয়েছে যে, অঞ্জনা নদীর পুনরুদ্ধারের জন্য প্রশাসনিক সমন্বয় বৃদ্ধি, কার্যকর জননীতি প্রণয়ন, পর্যাপ্ত অর্থায়ন, পরিবেশ সচেতনতা বৃদ্ধি এবং নাগরিক সমাজের সক্রিয় অংশগ্রহণ অত্যন্ত জরুরি। এই সমন্বিত উদ্যোগ গ্রহণ করা গেলে অঞ্জনা নদীর পরিবেশগত ভারসাম্য পুনঃস্থাপন সম্ভব হবে।

Lullabies are a significant component of oral folk tradition, representing the emotional, cultural, and social life of communities. In Assam, lullabies, commonly known as nichukani geet, are practiced among various indigenous groups and play a crucial role in early childhood care and cultural transmission. This study focuses on lullabies of Assam with special reference to the Mising and Dimasa communities. It aims to analyze their thematic elements, linguistic features, and cultural significance. Mising lullabies are closely linked to the natural environment and reflect riverine life, often portraying nature, motherhood, and daily activities. On the other hand, Dimasa lullabies are shaped by tonal linguistic structures and emphasize social values, beliefs, and traditional practices. These lullabies not only soothe children but also serve as mediums of informal education and cultural continuity. The study adopts a qualitative research approach based on secondary data such as books, journals, and reports, along with limited field insights. The findings reveal that lullabies function as important tools of emotional bonding between mother and child, early learning, and preservation of cultural identity among these communities. However, increasing modernization, urbanization, and technological influences are contributing to the gradual decline of this oral tradition. Therefore, the study highlights the urgent need for proper documentation, preservation, and promotion of lullabies as an essential part of Assam’s rich intangible cultural heritage.